London 2012–2013

For a year I was part of the team who rebranded the popular British TV channel ITV. Amongst the many things I got to do, this graphical world was what I was most proud of. 

ITV 01-01-01.png

The dot of the "i" represents and individual going through imaginary landscapes. These landscapes  were made out of the different parts of the logo.

Movement, tension, playfulness, all seemed possible.

The interaction between all the elements made this idea suitable for many different applications: from a rug to brand the ITV building to TV idents.

This was something that had to work on its own and not along with photos of the X Factor and the likes. A hard seller worth exploring though.